Von den Studierenden des Master of International Business und Sustainability (MIBAS)
Seit April 2014 organisiert ein Team bestehend aus Studierenden des „Master of International Business und Sustainability“ (MIBAS) Podiumsdiskussionen zu Corporate Social Responsibility (CSR). Bei den Debatten tauschen sich die Studierenden mit Expertinnen und Experten aus Wirtschaft, Politik, Zivilgesellschaft und Wissenschaft aus. Das Team wird von Prof. Dr. Daniel Geiger (Fakultät Wirtschafts- und Sozialwissenschaften, Chair for Organisational Studies) unterstützt. Die „MIBAS Debates“ ermöglichen den Studierenden und Gästen aktuelle Herausforderungen rund um Themen der Unternehmensverantwortung zu diskutieren und kritisch zu reflektieren.
Heute um 18 Uhr lädt das MIBAS Debate Team alle Interessierten herzlich zur Debatte ein (Hamburger Segel-Club e.V – An der Alster 47a). Das heutige Thema lautet:
Sixth wave of innovation: Green Technology and Sustainability
Not only is technological innovation booming, but it is rapidly shifting towards sustainable solutions. The 2012 Global Green R&D Report found that private investments in clean technology and green economic and commercial solutions reached $3.6tn for the period 2007-2012. We are living through the birth of what David King, director of the Smith School of Enterprise and the Environment at Oxford University, calls „another renaissance“ in the industrial revolution: „Human ingenuity is the answer“.
We have reached planetary boundaries – human pressures on finite, earth systems are at a tipping point. However, the technology to address this near catastrophe is now within our reach, according to expert in sustainable development, Jeffrey Sachs: ‘We need a sixth wave of sustainable and green technologies …so that we can provide to all the people of the planet in a way that is environmentally sustainable.’. ‘We are trespassing on fundamental planetary boundaries, the most dramatic of which is the rise of the greenhouse gas concentrations … The path we need to be on takes the two degrees limit seriously and understands the carbon budget that goes along with it. The key, according to Sachs, is to create practical, manageable pathways for deep decarbonisation based on a technological revolution.
The development of new technology is one of the ways of addressing overcrowding in cities, pollution, traffic jams, an aging population and other social needs, and this can also lead to business opportunities. Thus, innovation has a leading role to play in this process, as it is innovation that enables the development of solutions for such problems (Han et al., 2012).
However, while society is demanding that companies take on an environmental and social role, and while this is seen as an opportunity for companies to develop and innovate, many of the innovation strategies that are adopted are inadequate to accommodate these demands (Hall & Vredenburg, 2012). In addition, some argue that the technology is not yet well developed enough to meet the huge challenges posed by climate change. Throughout history, when a new wave of innovation arises, market positioning changes, so that dominant companies are challenged and sometimes disappear, as they tend to defend their current practices and end up not responding adequately to change (Utterback, 1996).
All these issues make it necessary to discuss how the sixth wave of innovation based on green technology can create solutions for sustainable development and what are the underlying challenges.
Mehr Informationen zu den MIBAS Debates on CSR.